Owner Operators First™!
OOF™ gives independent expert carpet cleaners a powerful method to strengthen your internet marketing, attract better consumers, and increase your earning power — while dramatically reducing what you typically pay for websites, SEO, and related online marketing.
Selective membership. No paid placement. Stay Independent.
Stronger Marketing for Owner Operators
OOF™ creates greater marketing power by forming a joint venture of independent expert carpet cleaners from all over the country — joining together to create greater online authority, SEO strength, visibility, and consumer trust for each member in their local markets at a level small businesses can rarely achieve alone.
You bring your own brand, and you remain completely independent.
... created to provide greater marketing power at a significantly lower cost and with far less financial risk.
Why Owner Operators First?
OOF is designed to improve the economics, quality,
and long-term value of your business marketing.
Much lower cost. Much lower risk.
Stop paying separately for every click, lead, view, and conversion. OOF is designed around one low monthly investment — typically 60% to 90% less cost than typical Website + SEO + Advertising lead-generation programs.
Because members combine their authority and resources, each business gains more marketing leverage than it could realistically purchase alone.
Better Customers, and More Repeat Clients
OOF is designed to attract discerning homeowners who recognize the difference between an experienced specialist and a low-price commodity cleaning service.
The goal is not simply more phone calls. It is more calls from people who want excellent work on a regular annual schedule, who respect professional recommendations, and are willing to pay more for better service and results.
BRING YOUR OWN BRAND
OOF selects and promotes members based on the businesses and reputations they have built, the standards they uphold, and the professional judgment they have demonstrated. Members remain 100% independent — free to choose their own equipment and solutions, decide which services to offer, and operate in the way that best serves their customers and market.
No one is going to tell you that you suddenly need to clean air ducts, hardwood floors, apartment complexes, cars, boats, and RVs.
Your company remains entirely your own. You keep your name, branding, pricing, service mix, customer relationships, and control over how you work.
LONG-TERM BUSINESS VALUE
Great marketing should create loyal clients, stronger local recognition, and regular repeat business — not make you permanently dependent on buying the next price-shopping lead from a big internet corporation.
OOF is similar to an association, and one of its core missions is to help members build a premium customer base and a durable brand. When the time comes to retire or sell, the goal is to have a valuable business that can be passed on to a family member or purchased by someone who genuinely wants to continue it.
OOF isn't for every cleaner.
OOF members are promoted because they represent the kind of carpet cleaner that quality-minded homeowners should be able to easily find and trust — not because they purchased the highest position.
We are looking for experienced, ethical, technically superior owner-operators who care deeply about craftsmanship, their reputation, and the long-term wellbeing of their clients.
We generally only accept cleaners with at least 5 years of experience in their current business. Newer but highly promising cleaners may be considered through a probationary pathway.
Why I Built OOF
I have helped independent carpet cleaners with websites, SEO, and other marketing strategies for decades, including years working alongside industry leader Steve Marsh and his Be Competition Free™ and Single Truck Success™ programs.
Over time, I watched the internet become steadily more expensive and less fair to small owner-operated businesses. OOF is my response.
OOF is the most matured and careful result that my experience, reading, studying, and observation has enabled me to reach from over 2 decades of working with owner-operated carpet cleaning businesses.
Right now, owner operators are at an unfair disadvantage online. If you believe, as I do, that committed, quality-obsessed, expertly run carpet cleaning businesses deserve to be seen first, considered first, and placed in a stronger marketing position than larger corporate, franchise, and multi-location competitors, then let’s do this.
OOF's mission is simple: to help quality-minded consumers find the best independent carpet cleaners — and to help those cleaners build stronger businesses, compete online with larger companies, and dramatically reduce what they spend on websites, SEO, and related online marketing — without sacrificing their brand identity or independence.
Let's improve the industry — one owner operator at a time.
— Mike Murphy, Founder
THE Founding 100 Cleaners
OOF will begin with a carefully selected founding group of 100 owner-operated carpet cleaning businesses.
Early members will receive the lowest prices, the strongest introductory opportunities, direct input into how the network develops, and a meaningful role in establishing the standards and culture of OOF.
OWNER OPERATORS FIRST™
Apply today. We will review your business, answer your questions, and determine whether OOF is the right fit for us to work together.
Apply Now for FreeThe OOF Opportunity
When you don't accept price shoppers as the inevitable cost of doing business,
when you decide that the quality of all of your clients should rise to the level of the work you perform,
when you recognize that great craftsmanship alone does not guarantee great online visibility,
when you understand that even an exceptional independent company can only create so much online authority by itself,
when you stop paying for the same websites, the same SEO, and the same recycled marketing being sold to cleaner after cleaner,
when you see the advantage of aligning with other independent experts who have built their businesses on experience, knowledge, expertise, superior judgment and reputation,
when your own brand remains entirely your own, your professional freedom remains intact, and no corporation or franchise tells you what equipment to use, which solutions to buy, which services to offer, or what kind of business you are required to become,
when more homeowners understand why quality matters, why expertise costs more, and why the lowest price is rarely the best value,
when more of the right customers begin calling — customers who respect professional recommendations, appreciate excellent work, and want a cleaner they can rely on for years,
when stronger marketing becomes available at a lower cost and with less financial risk because the system was built to serve qualified owner operators together,
when the business you have spent years building develops a more durable brand, a more valuable customer base, and something worth passing on when the time eventually comes,
and when you become part of an organization that understands why you chose independence in the first place, respects the decisions that made you successful, and was created specifically for cleaners operating at your level —
That is when independence starts becoming a marketing advantage.
That is what I want for the best owner operators in this industry: better customers, stronger businesses, greater marketing power, and the freedom to remain exactly what made them exceptional in the first place.
Most carpet cleaners will never operate at this level. They will never build the reputation, develop the judgment, uphold the standards, or earn the trust required to qualify.
But if you are one of the few who have, Let's do this — together.
OOF is being built for exceptional independent carpet cleaners who want stronger marketing, better customers, and a more affordable way to compete online.
Explore Membership