Owner Operators First™!
OOF™ gives outstanding independent carpet cleaners a powerful method to strengthen their online marketing, attract better customers and clients, and increase their earning power — while dramatically reducing the cost of typical online marketing.
Selective membership. No paid placement. Stay Independent.
Stronger Marketing for Owner Operators
OOF creates greater marketing power by forming a "strategic alliance" of independent expert carpet cleaners from all over the country — joining together to create greater online authority, SEO strength, visibility, and consumer trust at a level small businesses can rarely achieve alone.
You remain completely independent. You keep your company name and branding, make your own business decisions, and serve your market your way. OOF is a very simple joint marketing venture only, created to give independent companies greater marketing power at a significantly lower cost and with far less financial risk.
Why Owner Operators First?
OOF is designed to improve the economics, quality,
and long-term value of your business marketing.
Much lower cost. Much lower risk.
Stop paying separately for every click, lead, view, and conversion. OOF is designed around one low monthly investment — typically 60% to 90% less cost than typical Website + SEO + Advertising lead-generation programs.
Because members combine their authority and resources, each business gains more marketing leverage than it could realistically purchase alone.
Better Customers, and More Repeat Clients
OOF is designed to attract discerning homeowners who recognize the difference between an experienced specialist and a low-price commodity cleaning service.
The goal is not simply more phone calls. It is more calls from people who want excellent work on a regular annual schedule, who respect professional recommendations, and are willing to pay for better service and results.
BRING YOUR OWN BRAND
OOF selects members based on the businesses and reputations they have built, the standards they uphold, and the professional judgment they have demonstrated. Members remain free to choose their own equipment and solutions, decide which services to offer, and operate in the way that best serves their customers and market.
No one is going to tell you that you suddenly need to clean air ducts, hardwood floors, apartment complexes, cars, boats, and RVs.
Your company remains entirely your own. You keep your name, branding, pricing, service mix, customer relationships, and control over how you work.
LONG-TERM BUSINESS VALUE
Great marketing should create loyal clients, stronger local recognition, and regular repeat business — not make you permanently dependent on buying the next price-shopping lead from a big internet corporation.
OOF is similar to an association, and one of its core missions is to help members build a premium customer base and a durable brand. When the time comes to retire or sell, the goal is to have a valuable business that can be passed on to a family member or purchased by someone who genuinely wants to continue it.
OOF isn't for every cleaner.
OOF members are promoted because they represent the kind of carpet cleaner that quality-minded homeowners should be able to easily find and trust — not because they purchased the highest position.
We are looking for experienced, ethical, technically expert owner-operators who care deeply about the craft, their reputation, and the long-term wellbeing of their clients.
We generally only accept cleaners with at least 5 years of experience in their current business. Newer but highly promising cleaners may be considered through a probationary pathway.
Why I Built OOF
I have helped independent carpet cleaners with websites, SEO, and other marketing strategies for decades, including years working alongside industry leader Steve Marsh and his Be Competition Free™ and Single Truck Success™ programs.
Over time, I watched the internet become steadily more expensive and less fair to small owner-operated businesses. OOF is my response: a practical way to combine the credibility, knowledge, and marketing strength of exceptional cleaners without turning them into a franchise or stripping away what makes each business special.
OOF's mission is simple: to help the best independent cleaners become easier to find, easier to trust, and much harder for larger companies to outmarket.
— Michael Murphy, Founder
November, 2025
Michael Murphy
Murphy Magic
Website Services
for Carpet Cleaners
Hello Owner-Operator Carpet Cleaner,
It's almost time to launch this program that I've been thinking about, planning, updating, and building for over 4 years.
I've been helping small, independent carpet cleaners for decades. About 20 years ago, I met industry-leader Steve Marsh, and I worked closely with him on his websites and his client's websites — as well as his Be Competition Free™ and Single Truck Success™ programs.
But marketing has changed enormously — especially in the last two years — and especially for owner operators.
Owner-Operators FIRST! (OOF!) is a major response to modern changes in marketing on the internet. SEO is becoming less and less effective for the small owner-operator, giving an unfair advantage to bigger companies.
I'm dedicated to giving owner-operated carpet cleaners a dominant, superior position through my exclusive strategy that I'm calling: "SEO to Super Bowl." I think you'll love it.
Pre-launch members (starting in August 2026) will get early access and the absolute best deals, with public details coming in the Summer.
My mission is to deliver high-impact online marketing — websites, social media, and SEO—with an exciting innovative twist—at 50-90% less cost than typical SEO and lead-generation services. The goal? Far lower risk, far lower investment, better quality leads, and faster growth while building an unmatchable online marketing dominance.
Right now, owner-operators are at a very unfair disadvantage on the internet. OOF! is here to change that. If you believe, like I do, that committed, quality-obsessed, expertly-run, owner-operated carpet cleaning businesses should be placed in a superior marketing position over all other carpet cleaning business models, then let's do this.
Apply to OOF! today, and then we can schedule a free 30-minute call. Let's change the industry together!
THE Founding 100 Cleaners
OOF will begin with a carefully selected founding group of 100 owner-operated carpet cleaning businesses.
Early members will receive the lowest prices, the strongest introductory opportunities, direct input into how the network develops, and a meaningful role in establishing the standards and culture of OOF.
OWNER OPERATORS FIRST™
Apply today. We will review your business, answer your questions, and determine whether OOF is the right fit for both of us.
Apply Now for FreeThe OOF Opportunity
When you stop accepting price shoppers as the inevitable cost of doing business,
when you decide that the quality of your customers should rise to the level of the work you perform,
when you recognize that great craftsmanship alone does not guarantee great visibility,
when you understand that even an exceptional independent company can only create so much online authority by itself,
when you stop paying for the same websites, the same SEO, and the same recycled marketing being sold to cleaner after cleaner,
when you see the advantage of aligning with other independent experts who have built their businesses on experience, judgment, reputation, and results,
when that alliance begins creating stronger authority, wider visibility, better consumer education, and greater trust,
when your own brand remains entirely your own, your professional freedom remains intact, and no corporation or franchise tells you what equipment to use, which solutions to buy, which services to offer, or what kind of business you are required to become,
when the system behind your company finally becomes as strong and sophisticated as the company itself,
when more homeowners understand why quality matters, why expertise costs more, and why the lowest price is rarely the best value,
when more of the right customers begin calling—customers who respect professional recommendations, appreciate excellent work, and want a cleaner they can rely on for years,
when stronger marketing becomes available at a lower cost and with less financial risk because the system was built to serve qualified owner operators together,
when the business you have spent years building develops a more durable brand, a more valuable customer base, and something worth passing on when the time eventually comes,
and when you become part of an organization that understands why you chose independence in the first place, respects the decisions that made you successful, and was created specifically for cleaners operating at your level—
That is when independence stops being a disadvantage.
That is what I want for the best owner operators in this industry: better customers, stronger businesses, greater marketing power, and the freedom to remain exactly what made them exceptional in the first place.
Most carpet cleaners will never operate at this level. They will never build the reputation, develop the judgment, uphold the standards, or earn the trust required to qualify.
But if you are one of the few who have— OOF is where you belong.
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