Stronger Marketing for Independent Cleaners
If you're a highly professional, expert owner-operator running a small carpet cleaning business, OOF™ was created for you.
OOF™ gives you a powerful way to strengthen your internet marketing, attract better consumers, and increase your earning power — while dramatically reducing what you typically pay for websites, SEO, and related online marketing.
We select only the best. No paid placement. Stay Independent.
Stronger Marketing for Owner Operators
OOF™ creates greater marketing power by forming a joint venture of independent expert carpet cleaners from all over the country — joining together to create greater online authority, SEO strength, visibility, and consumer trust for each member in their local markets at a level small businesses can rarely achieve alone.
You bring your own brand, and you remain completely independent.
Simply put, OOF is a strategic alliance of independent business owners built to increase each cleaner's marketing power in their local market without corporate control.
OOF brings your website, OOF's consumer websites, SEO, your Google presence, and other related internet marketing assets together in a far more powerful structure — at a dramatically lower cost to you.
We're just sorry it took so long to finally build a better way.
Why Owner Operators First?
OOF is designed to improve the economics, quality,
and long-term value of your business marketing.
Much lower cost. Much lower risk.
Stop paying separately for every click, lead, view, and conversion. OOF is built around one low monthly investment — typically 60% to 80% less than conventional website, SEO, advertising, and lead-generation programs. For some early members, the savings may reach 90%.
By combining their authority, reach, and resources, OOF members gain far more marketing leverage than most independent businesses could realistically afford on their own.
Better Customers, and More Repeat Clients
OOF is designed to attract discerning homeowners who recognize the difference between an experienced specialist and a low-price commodity cleaning service.
The goal is not simply more phone calls. It is more calls from people who want excellent work on a regular annual schedule, who respect professional recommendations, and are willing to pay more for better service and results.
BRING YOUR OWN BRAND
OOF selects and promotes members based on the businesses and reputations they have built, the standards they uphold, and the professional judgment they have demonstrated. Members remain 100% independent — free to choose their own equipment and solutions, decide which services to offer, and operate in the way that best serves their customers and market.
No one is going to tell you that you suddenly need to clean air ducts, hardwood floors, apartment complexes, cars, boats, and RVs.
Your company remains entirely your own. You keep your name, branding, pricing, service mix, customer relationships, and control over how you work.
LONG-TERM BUSINESS VALUE
Great marketing should create loyal clients, stronger local recognition, and regular repeat business — not make you permanently dependent on buying the next price-shopping lead from a big internet corporation.
OOF has some of the strengths like a professional association, but it is built to do much more for each member's marketing power, visibility, and long-term business value. One of its core missions is to help members build a premium customer base and a durable local brand, so that when the time comes to retire or sell, they have a valuable business that can be passed on to a family member or purchased by someone who genuinely wants to continue it.
OOF is not for every cleaner.
OOF members are promoted based on merit and participation, and because they represent the kind of carpet cleaner that quality-minded homeowners should be able to easily find and trust — not because they purchased the highest position.
We are looking for experienced, ethical, technically superior owner-operators who care deeply about craftsmanship, their reputation, and the long-term wellbeing of their clients.
We generally only accept cleaners with at least 5 years of experience in their current business. Newer but highly promising cleaners may be considered through a probationary pathway.
Why I Built OOF
I have helped independent carpet cleaners with websites, SEO, and other marketing strategies for decades, including years working alongside industry leader Steve Marsh and his Be Competition Free™ and Single Truck Success™ programs.
Over time, I watched the internet become steadily more expensive and less fair to small owner-operated businesses. OOF is my response.
OOF is the most matured and carefully developed result that my experience, reading, study, and observation have enabled me to reach after more than two decades of working with owner-operated carpet cleaning businesses.
Right now, owner operators are at an unfair disadvantage online. If you believe, as I do, that committed, quality-obsessed, expertly run carpet cleaning businesses deserve to be seen first, considered first, and placed in a stronger marketing position than larger corporate, franchise, and multi-location competitors, then let’s do this.
OOF's mission is simple: to help quality-minded consumers find the best independent carpet cleaners — and to help those cleaners build stronger businesses, compete online with larger companies, and dramatically reduce what they spend on websites, SEO, and related online marketing — without sacrificing their brand identity or independence.
Let's improve the industry — one owner operator at a time.
— Mike Murphy, Founder
OWNER OPERATORS FIRST™
OOF may be an excellent fit for your business.
OOF is a growing alliance created specifically for expert independent carpet cleaners who want stronger marketing, better customers, and a more cost-effective way to compete online.
The more outstanding cleaners who join, the more powerful OOF becomes for every member.
Apply today. We will review your business, answer your questions, and determine whether OOF is the right fit for us to work together.
Apply Now for Free