Pre-launch applications are now being accepted!

Stronger Marketing for Independent Cleaners

Your expertise deserves a better position online.

If you're a highly professional, expert owner-operator running a small carpet cleaning business, OOF™ was created for you.

OOF™ gives you a powerful way to strengthen your internet marketing, attract better consumers, and increase your earning power — while dramatically reducing what you typically pay for websites, SEO, and related online marketing.

Apply for OOF Now

We select only the top 10%. No paid placement. Stay Independent.

Launching: October, 2026!

If typical, conventional online marketing
isn't giving us reliable results ...
we build a better way.

Tailored Exclusively for Top Pro Carpet Cleaners

OOF is built
— exclusively —
for the top 10%
of carpet cleaning
small business owners ...

... the ones who are setting the standard for
high quality, expertise, and professionalism.
Highly experienced professionals
Strong reviews and reputations.
Excellent workmanship.
Serious commitment to clients.

Apply Now — It's Free

Stronger Marketing for Owner Operators

Your brand. Your business. Greater online marketing power.

OOF™ creates greater marketing power by forming a joint venture of independent expert carpet cleaners from all over the country — joining together to create greater online authority, SEO strength, visibility, and consumer trust for each member in their local markets at a level small businesses can rarely achieve alone.

You bring your own brand, and you remain completely independent.

OOF is ...

  • ... not a typical website or SEO offer
  • ... not a lead reseller
  • ... not a franchise like ... you-know-who
  • ... not a pay-to-play directory like ... you-know-who

Simply put, OOF is a strategic alliance of independent business owners built to increase each cleaner's marketing power in their local market without corporate control.

OOF brings your website, OOF's national consumer websites, local SEO, your Google presence, and other related internet marketing assets together in a far more powerful structure — at a dramatically lower cost to you.

We're just sorry it took so long to finally build a better way.

Much lower cost. Much lower risk.

Keep more of your money.

What if internet marketing became one of the smallest bills in your business — while bringing you higher-paying clients and letting you keep more of what you earn?

You do NOT have to pay per click, per lead, per phone call, per conversion, per job — per anything!

OOF is built around one low monthly investment — typically 60% to 80% less than conventional website, SEO, advertising, and lead-generation programs. For some early members, the savings may reach 90%.

By combining authority, resources, and marketing power, OOF members can gain far more marketing leverage than most independent businesses could realistically create or afford on their own.

Expert carpet cleaner standing beside his company van

Better Customers, and More Repeat Clients

Attract clients who value quality

OOF is designed to attract discerning homeowners who recognize the difference between an experienced specialist and a low-price commodity cleaning service.

The goal is not simply more phone calls. It is more calls from people who want excellent work on a regular annual schedule, who respect professional recommendations, and are willing to pay more for better service and results.

1 million One of OOF's core missions is to help turn one million "price shoppers" into quality-minded consumers through education, higher standards, and better information.

Read more about OOF's better customer strategies

Skilled carpet cleaner performing professional cleaning in a home

BRING YOUR OWN BRAND

Keep your professional freedom and independence.

OOF selects and promotes members based on the businesses and reputations they have built, the standards they uphold, and the professional judgment they have demonstrated. Members remain 100% independent — free to choose their own equipment and solutions, decide which services to offer, and operate in the way that best serves their customers and market.

No one is going to tell you that you suddenly need to clean air ducts, hardwood floors, apartment complexes, cars, boats, and RVs.

Your company remains entirely your own. You keep your name, branding, pricing, service mix, customer relationships, and control over how you work.

Pro Carpet Cleaner in Centennial Colorado, Fiber Clean
Featured OOF Member: Fiber Clean, Pro Carpet Cleaning in Centennial, CO

LONG-TERM BUSINESS VALUE

Build a business worth more over time.

Great marketing should create loyal clients, stronger local recognition, and regular repeat business — not make you permanently dependent on buying the next price-shopping lead from a big internet corporation.

OOF has some of the strengths like a professional association, but it is built to do much more for each member's marketing power, visibility, and long-term business value. One of its core missions is to help members build a premium customer base and a durable local brand, so that when the time comes to retire or sell, they have a valuable business that can be passed on to a family member or purchased by someone who genuinely wants to continue it.

Experienced carpet cleaning professional advising a client

OOF is not for every cleaner.

Qualifications matter more than marketing budget.

OOF members are promoted based on merit and participation, and because they represent the kind of carpet cleaner that quality-minded homeowners should be able to easily find and trust — not because they purchased the highest position.

We are looking for experienced, ethical, technically superior owner-operators who care deeply about craftsmanship, their reputation, and the long-term wellbeing of their clients.

You may be a strong fit if you:

Have at least 10 years of cleaning experience, and 5+ years in your current business.
Own and personally operate a one-truck carpet cleaning business, primarily using truck-mounted HWE.
(Two-truck businesses may be considered.)
Have strong reviews and a reputation for quality and professionalism
Use above-average systems, equipment, solutions, and methods
Prefer serving long-term, repeat, loyal clients over price shoppers
Want to contribute to a stronger independent industry
Care deeply about craftsmanship and continuous learning and improving
Care deeply about clients and their long-term wellbeing

We generally only accept cleaners with at least 5 years of experience in their current business. Newer but highly promising cleaners may be considered through a probationary pathway.

Want to see exactly how OOF works?

See exactly what's involved.
Understand all the pieces and parts that make OOF very simple — but extraordinary!
The complete strategy is available privately to approved applicants —
before you pay anything!

See How OOF Works
Mike Murphy signature

Why I Built OOF

The best independent cleaners
should not be
disadvantaged online.

I have helped independent carpet cleaners with websites, SEO, and other marketing strategies for decades, including years working alongside industry leader Steve Marsh and his Be Competition Free™ and Single Truck Success™ programs.

Over time, I watched the internet become steadily more expensive and less fair to small owner-operated businesses. OOF is my response.

OOF is the most matured and carefully developed result that my experience, reading, study, and observation have enabled me to reach after more than two decades of working with owner-operated carpet cleaning businesses.

Right now, owner operators are at an unfair disadvantage online. If you believe, as I do, that committed, quality-obsessed, expertly run carpet cleaning businesses deserve to be seen first, considered first, and placed in a stronger marketing position than larger corporate, franchise, and multi-location competitors, then let’s do this.

OOF's mission is simple: to help quality-minded consumers find the best independent carpet cleaners — and to help those cleaners build stronger businesses, compete online with larger companies, and dramatically reduce what they spend on websites, SEO, and related online marketing — without sacrificing their brand identity or independence.

 

Let's improve the industry — one owner operator at a time.

— Mike Murphy, Founder

OWNER OPERATORS FIRST™

You have already built the expertise. Now you can help build the online advantages that should come with it.

OOF may be an excellent fit for your business.

OOF is a growing alliance created specifically for expert independent carpet cleaners who want stronger marketing, better customers, and a more cost-effective way to compete online.

The more outstanding cleaners who join, the more powerful OOF becomes for every member.

Apply today. We will review your business, answer your questions, and determine whether OOF is the right fit for us to work together.

Apply Now for Free
Independent carpet cleaning businesses becoming stronger together through Owner Operators First

Are you wondering what OOF actually is?

Is it websites?
Is it advertising?
Is it SEO?
Is it just another directory?

I'm glad you asked.
That's the next thing to read about.

A brief overview is available publicly.
If you want to continue to learn about the complete strategy,
you can apply for private access — at no cost.

Show Me How OOF Works