Hello! I'm Mike Murphy.
I started OOF — short for Owner Operators First! — after over a decade of working directly with small carpet cleaning business owners, a lot of whom I met through my friend and mentor, Steve Marsh, of the Be Competition Free and Single-Truck Success programs.
I kept seeing the same problems over and over. Owner operators — the single-truck experts who care about every detail (because it's their name on the van) — were doing great work but struggling to be seen online, or they were paying far too much for online marketing.
OOF isn’t just another Website / SEO offer — it’s nothing like anything you’ve ever seen before.
There’s nothing else like it. OOF delivers what agencies and SEOs can’t — at a price they never would.
I think the BEST Owner Operators should be seen FIRST online by top clients.
High quality owner operators were at a terrible disadvantage online — not because they lacked skill, but because they didn't have the marketing power of bigger companies behind them.
Meanwhile, bigger companies — some not very good — with fleets of trucks and enough money to operate at a loss for a while — were winning jobs online.
That didn't sit right with me.
Through working with Steve, I knew that single-truck owner-operators who built their businesses locally from the ground up deserved better. So I developed the OOF strategy to correct this.
In 2023, I started developing OOF. Slowly at first. Carefully. No big launch, no hype. Just the beginning of something that would finally give the best cleaners the digital support they need — without making them give up their name, their independence, or their hard-earned reputation.
I've seen firsthand how traditional internet marketing solutions — websites, SEO, and Google ads — are often expensive hard to break even.
OOF isn't anything like a franchise or a HomeAdvisor or other lead-generating scheme. And we're not a marketing agency trying to upsell you into overpriced SEO packages.
I've seen marketing agencies give great offers to single-truck owner operators, but then abandon them once the agency grows large enough to attract bigger clients — they weed out the smaller companies and leave them stranded in favor of more profitable accounts.
That's why I'm building something different — a low-investment, high-ceiling strategy designed exclusively for great single-truck owner-operators. Unlike those agencies that abandon you for bigger clients, I'm committed to working ONLY with high quality owner-operators — the top-tier 20%. And I'm committed to letting you keep more of the money you earn.
I believe owner-operators are the best carpet cleaners — and you deserve a champion that will not abandon you.
OOF isn’t just another Website / SEO offer — it’s nothing like anything you’ve ever seen before.
There's nothing else like it. OOF delivers what agencies and SEO's can’t — at a price they never would.
You've probably felt it — that sense that no matter how good your work is, it's hard to compete online with companies that have more trucks, multiple locations, a full-time marketing team, and money to throw at ads.
It's not because they're better. It's because they're louder. They flood Google with content. They buy their way to the top of every listing. And most homeowners have no idea who's actually good — they just click the biggest name.
That's exactly what we saw — a major unfair disadvantage faced by skilled owner-operated carpet cleaning businesses. That imbalance is what OOF was built to correct. Owner-operators like you — the real experts, the craftsmen, the ones who built a great local brand from an idea — deserve to be seen FIRST.
You shouldn't have to act or spend like a bigger company to compete with them.
I saw that there had to be a better way to give the true experts a real online advantage — one that doesn't cost a fortune or require giving up your brand or control.
I've been envisioning this way for highly experienced owner-operators to connect, collaborate, and amplify their strengths online — all while staying independent — and all for a very low risk, small monthly commitment of time and cost.
This isn't about forming anything like a franchise. It's about forming a strategic alliance that empowers individual expert cleaners through shared resources.
Big companies and franchises benefit from a centralized online strategy. You’ve seen it. Think of a big carpet cleaning company. They have ONE national website, and every local branch has its own city page. It's coordinated. It's smart. And it works.
In other words, they’ve got one central hub online, and when a customer searches for carpet cleaning in a specific city, they land on the page for the local cleaner. It's one system, all working together to build trust and dominate search results.
Now, OOF is bringing that same leverage to the independent cleaner — through a connected, merit-based alliance that lifts up the right people.
You don’t have to give up your name, your brand, or your independence. You just have to stop trying to do everything alone.
I believe that the most skilled and dedicated carpet cleaners in the country are among the owner-operated businesses — and that when we form an alliance, we can become the dominant force online.
OOF exists to help you grow your business, your brand, and your bottom line — not by acting like a big company, but by being an exceptional one.
We’re here to help you attract high-quality customers who come back year after year — the ones who care about their carpets and care about hiring someone great.
We want to discourage the dedicated price shoppers — and through education, even help convert some of them into clients who will pay more for a better cleaner.
We also want you to keep more of your money, instead of pouring it into overpriced marketing that was never built for businesses like yours.
This is about building a future where your skill, reputation, and local connection are your greatest assets — and where those assets are finally recognized and rewarded online.
This is a movement to help the best cleaners get the best jobs — and give you the power to raise your prices, your minimums, and keep more of what you earn.
Already have a great website that's performing well, and a designer that you love and trust?
Keep them! — we can work with your designer to help improve the website's visibility, trust signals, and SEO through our strategic program.
Need a website, or a NEW website upgrade? OOF offers an exciting new website program: professional, beautiful, and optimized to attract premium customers with a baked-in improvement system and fresh SEO. And members get an incredible deal on the price. Nothing down! ... and a surprisingly low monthly payment.
After years of working directly with independent carpet cleaners across the country, here’s what I’ve heard again and again. This isn’t theory — it’s what real pros told me they want:
✔️ To attract customers who value quality — not price shoppers.
✔️ Clients who hire you back — year after year — to maintain their carpets, floors, and upholstery.
✔️ To stand out locally as a top-tier expert in carpet, floor, and upholstery care.
✔️ To be trusted to offer additional services when appropriate — like protector.
✔️ To escape the "race to the bottom" on pricing.
✔️ To set a higher minimum job price, and take jobs closer to home.
✔️ To have marketing tools that feel like a fit — not like a franchise template.
✔️ To have beautiful, creative, and effective websites, videos, infographics, and SEO — without draining the budget.
✔️ To grow without giving up independence or control.
✔️ To build a valuable business and a FULL database of high-quality repeats and referrals — something worth selling or passing down to your children someday.
✔️ To associate with other dedicated professionals who care about their craft.
Anything else? Let me know.
These aren’t just preferences — these are real needs and desires. And OOF was built to address them.
“The best cleaners deserve to be seen — and rewarded — without giving up what makes them great.”
If you’re a top-tier carpet cleaning expert — someone who shows up on time, does the job right, stands behind your name, takes pride in your craft, maintains your equipment, treats every home with respect, builds long-term client relationships, honors your word, prices with confidence, cares about your reviews, and never stops getting better —
OOF was built with you in mind.
You stay independent. You keep your brand. You keep your clients. We just help more of the right people find you — and provide you with exciting growth strategies without selling out.
Apply to Join OOFLow investment / Built for the top-tier 20%