Owner Operators First! Carpet Cleaner Marketing exclusively built for outstanding owner-operators!

Pre-Launch Begins Summer, 2025!

March, 2025

Michael Murphy
Murphy Magic
Website Services
for Carpet Cleaners

Hello Owner-Operator Carpet Cleaner,

It's almost time to launch this program that I've been thinking about, planning, updating, and building for over 4 years.

I've been helping small, independent carpet cleaners for decades. About 20 years ago, I met industry-leader Steve Marsh, and I worked closely with him on his websites and his client's websites — as well as his Be Competition Free™ and Single Truck Success™ programs.

But marketing has changed enormously — especially in the last two years — and especially for owner operators.

Owner-Operators FIRST! (OOF!) is a major response to modern changes in marketing on the internet. SEO is becoming less and less effective for the small owner-operator, giving an unfair advantage to bigger companies.

I'm dedicated to giving owner-operated carpet cleaners a dominant, superior position through my exclusive strategy that I'm calling: "SEO to Super Bowl." I think you'll love it.

Pre-launch members (invite-only starting in April 2025) will get early access and the absolute best deals, with public details coming in the Summer.

My mission is to deliver high-impact online marketing—websites, social media, and SEO—with an exciting innovative twist—at 50-70% less cost than typical SEO services. The goal? Lower risk, lower investment, better quality leads, and faster growth while creating an unmatchable marketing dominance.

Right now, owner-operators are at a very unfair disadvantage on the internet. OOF! is here to change that. If you believe, like I do, that committed, quality-obsessed, expertly-run, owner-operated carpet cleaning businesses should be placed in a superior marketing position over all other carpet cleaning business models, then let's do this.

Apply to OOF! today, and then we can schedule a free 30-minute call. Let's change the industry together!

Apply Now — It's Free — No obligation.

Keep More
of Your Money

Massive Reduction in Digital Marketing Costs for member owner-operators through a strategic partnership that harnesses your collective strength and emphasizes your far-superior value proposition to your ideal residential (and commercial) clients
(not "price shoppers").

No extra charges per lead — or click — or view — or conversion.
Just one low monthly investment.

Our innovative plan/strategy, created exclusively for independent, high-quality, owner-operated carpet cleaning businesses, allows us to charge 60-70% less than most marketing strategies on offer.

Expert Carpet Cleaner and his Cleaning Van

Built to Attract the Right Customers —
Not "Price Shoppers"

OOF is designed to help the truly-best local cleaners connect with discerning homeowners who value quality — the kind of clients/customers who will happily pay for expert work and top-rated customer service.

If these are your values, then our goal is to position you as a top local pro — someone people want to hire, not haggle with.

In addition, we're aiming to change the game by helping at least 100,000 "price-shoppers" see why quality matters — changing how homeowners think about hiring a carpet cleaner — turning them into life-long clients who are happy to pay regularly for expert carpet cleaning.

Using social media, online content, and maybe even podcast and TV ads, we want to show the public why quality carpet cleaning is worth paying for.

Stay Independent —

But Gain the Marketing Power of a Large Company

You stay 100% independent. It's your brand, your business, your expert decisions. We don't want to control you like a franchise does — and we never will. You're a member, because you are an expert.

OOF is simply a strategic alliance of elite owner-operators who are trusted to run their businesses how they see fit.

But by joining forces, we unlock the kind of marketing muscle, shared SEO authority, and online exposure that no single business could achieve on its own.

Think of it as "Bring Your Own Brand" (BYOB) — but powered with a collective marketing engine built exclusively for the best in the business.

Carpet Cleaning Expert Bill Helping Client

We're Building Long-Term Value —

and Strong Businesses
for the Future

OOF isn't just about more jobs this month. It's about building a better business — one that's worth more over time.

Inspired by Steve Marsh's Be Competition Free program, we help you build a database of premium, loyal clients who hire you year-after-year and never shop around.

OOF, just like Be Competition Free, is a system for growing lifetime customer value — the right kind of customers — the kind that trust you, stick with you, and tell their neighbors. That kind of loyalty becomes a serious business asset.

When you're ready to retire or move on, you won't just have equipment to sell — you'll have a high-value client list and/or a strong local brand that makes your business worth buying. That's what we're building together.

When you're ready to stop dealing with price-shoppers and start working with an organization that respects your level,
When you realize you don’t need to play the small and expensive SEO games anymore,
When you see that going it alone has limits, even when you’re great,
When you strategically align with other top-tier cleaners who take the craft as seriously as you do,
When your online image actually matches the level of your work — clean, strong, undeniable,
When your phone rings with more of the right customers — the ones who want the best and don't ask for discounts,
When you're part of something built exclusively for top-tier carpet cleaners —
not by some agency,
and not by some franchise,
but by and for real owner-operators
That's when the game changes.

And that’s what I want for you — a better system, a smarter online setup, and a superior strategy that actually moves the needle.
You’re already the real deal.
Now it’s time to form a strategic alliance with others who are too — and show the whole industry what that looks like.

You are probably one in a hundred. And if you are —Then OOF is where you belong.
Let’s go.

Why SEO Feels Broken for Cleaners Like You

If you’ve ever paid for SEO and got nothing but silence, you’re not alone. Most SEO firms sell bloated services made for big companies—not for owner-operators. OOF changes that.

OOF Isn’t Just SEO — It’s an Edge

We built this strategy from the ground up with one purpose: to give skilled, independent cleaners a lasting advantage online. Not gimmicks. Not hype. Just smarter, owner-focused marketing.

Network strategy graphic with vans and regions

Join Early. Lock in a Lifetime Advantage.

Early members get more than savings. They get permanent placement priority, locked pricing, and a voice in how this movement grows. First in. Best positioned.

This Isn’t for Everyone—And That’s the Point

OOF is not a one-size-fits-all program. It’s built for the top-tier cleaners who want to dominate locally without selling out. If you care about doing it right, you’re in the right place.

We’re Stronger as a Network

On your own, it’s tough to win online. But as a group of respected pros with shared goals and a smart structure, we get the exposure and trust normally reserved for franchises.

Yes, We Can Compete with Bigger Companies

Big companies rely on ad spend, not expertise. We believe independent carpet cleaners who deliver better work should be seen—and trusted—first. We make that possible.

Illustration of small cleaner vs franchise fleet

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Specialized for Small Carpet Cleaning Businesses